East Valley Pickleball
Internal review

Three pages, in launch order

New branding, new colour scheme, light mode. Nothing here is public and nothing collects money.

The sequence
0

Placeholder Now — so the domain resolves

The bare minimum: logo, one line, an email address. No address, no city list, no court count, no opening date — nothing that should be public before the permit is through. This is what goes live at eastvalleypickleball.com first, so the domain answers and a shared link renders as something.

Open →
1

Coming Soon Now — until city approval

Positions the facility and nothing else. No pricing, no email capture, no promises we can't make before the permit clears. This is what lives at the domain today.

Open →
2

Waitlist On city approval

Same positioning, plus email capture. Builds the list and proves demand to the lender. Still no pricing, still no tiers.

Open →
3

Founders ~2 months before opening

The founder sale itself — $576 value stack, three tiers, ten guarantees, FAQ. Card on file, nothing charged until opening day. This is the current version.

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Also for comparison
3b

Pricing as the club fills all four states

What the tier cards show at 100, 200, 450 and 670 seats — the two founding bands, standard pricing with the initiation fee, and sold out. The page derives every price from the seat ledger, so these change by themselves as spots go.

Open →
3c

How the page changes as it fills seven states

Every button label, heading and price on the founders page is decided by how many of the 670 seats are gone. This shows all seven states side by side — what changes, what hides, and what the page says once founding memberships are sold out.

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3a

Founders — $1 deposit version superseded

The earlier copy, where founders paid $1 today to lock the rate. Kept so you can compare the writing side by side — the offer, tiers and guarantees are identical, only the payment mechanic differs. See the note below on why it changed.

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What to look at, and what to ignore.