East Valley Pickleball
Internal review

Three pages, in launch order

New branding, new colour scheme, light mode. Nothing here is public and nothing collects money.

The sequence
1

Coming Soon Now — until city approval

Positions the facility and nothing else. No pricing, no email capture, no promises we can't make before the permit clears. This is what lives at the domain today.

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2

Waitlist On city approval

Same positioning, plus email capture. Builds the list and proves demand to the lender. Still no pricing, still no tiers.

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3

Founders ~2 months before opening

The founder sale itself — $576 value stack, four tiers, ten guarantees, FAQ. Card on file, nothing charged until opening day. This is the current version.

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Also for comparison
3a

Founders — $1 deposit version superseded

The earlier copy, where founders paid $1 today to lock the rate. Kept so you can compare the writing side by side — the offer, tiers and guarantees are identical, only the payment mechanic differs. See the note below on why it changed.

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What to look at, and what to ignore.