Internal review

Three pages, in launch order

New branding, new colour scheme, light mode. Nothing here is public and nothing collects money.

The sequence

Coming Soon Now — until city approval

Positions the facility and nothing else. No pricing, no email capture, no promises we can't make before the permit clears. This is what lives at the domain today.

Open → 2

Waitlist On city approval

Same positioning, plus email capture. Builds the list and proves demand to the lender. Still no pricing, still no tiers.

Open → 3

Founders ~2 months before opening

The founder sale itself — $576 value stack, four tiers, ten guarantees, FAQ. Card on file, nothing charged until opening day. This is the current version.

Open →

Also for comparison

Founders — $1 deposit version superseded

The earlier copy, where founders paid $1 today to lock the rate. Kept so you can compare the writing side by side — the offer, tiers and guarantees are identical, only the payment mechanic differs. See the note below on why it changed.

Open →

What to look at, and what to ignore.

Look at: the branding, colours, layout, and whether the positioning and offer read right.
Live: the waitlist form on page 2 is wired to Kit and really works — it will email you a confirmation. The founders form on page 3 is not wired.
Pending: Terms, Privacy and Refund pages are not yet drafted or linked.
Pricing on the founders page is the current structure — still the partners' call.
Why two founders pages: we moved from charging $1 today to storing a card with no charge. Washington's health studio law (RCW 19.142) triggers on money paid before opening — take any, and every dollar must sit frozen in a trust account until 30 days after we open, with an AG filing and felony exposure for getting it wrong. Take none and none of that applies. Page 3 is the new copy; 3a is what it replaced.